Tag: local seo
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From Bomb Cyclone to Business Growth: Why Winter 2026 Proved Equine Businesses Need GEO (Not Just SEO)
If you’re an equine business owner on the East Coast, you don’t need me to tell you how brutal this winter has been. Two bomb cyclones in less than a month. Winter Storm Gianna in late January/early February dumped up to 17 inches of snow across the Carolinas—their heaviest snowstorm in decades. Then the Blizzard…
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When Your Marketing Gets Buried Under Two Feet of Snow: SEO Strategies for Equine Businesses During (and After) Brutal Winters
If you’re an equine business owner on the East Coast, you know exactly what February 2026 felt like. Two major blizzards. Record snowfall. Frozen water lines, ice-caked paddocks, and boarders who couldn’t get down your driveway for weeks. Hazard pay for barn staff (if you could keep them). Emergency vet calls. Canceled lessons stacking up…
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SEO Mistakes Small Businesses Make (That Cost Them Thousands in Lost Revenue)
I audit small business websites almost every week, and I see the same mistakes over and over. These aren’t small oversights—they’re revenue killers. We’re talking about businesses losing thousands of dollars in potential sales every month because they’re making easily fixable SEO mistakes. The frustrating part? Most of these business owners have no idea they’re…
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SEO vs. GEO: What Small Business Owners Need to Know in 2026
If you’ve been paying attention to digital marketing lately, you’ve probably heard the term “GEO” or “Generative Engine Optimization” floating around. And if you’re like most small business owners, you’re thinking: “Great, another acronym I’m supposed to understand. What happened to just SEO?” I get it. The landscape is changing fast, and it feels like…
Cathleen Voss Consulting 