Tag: equine
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From Bomb Cyclone to Business Growth: Why Winter 2026 Proved Equine Businesses Need GEO (Not Just SEO)
If you’re an equine business owner on the East Coast, you don’t need me to tell you how brutal this winter has been. Two bomb cyclones in less than a month. Winter Storm Gianna in late January/early February dumped up to 17 inches of snow across the Carolinas—their heaviest snowstorm in decades. Then the Blizzard…
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When Your Marketing Gets Buried Under Two Feet of Snow: SEO Strategies for Equine Businesses During (and After) Brutal Winters
If you’re an equine business owner on the East Coast, you know exactly what February 2026 felt like. Two major blizzards. Record snowfall. Frozen water lines, ice-caked paddocks, and boarders who couldn’t get down your driveway for weeks. Hazard pay for barn staff (if you could keep them). Emergency vet calls. Canceled lessons stacking up…
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Spring is Coming: How Equine Businesses Can Capture Pent-Up Demand After the Worst Winter in Decades
Can we talk about what’s coming? Because after the winter the East Coast just had — two major blizzards, weeks of frozen ground, horses stuck in stalls longer than any of us wanted, and riders who haven’t had a consistent ride since November — spring isn’t just a season change. It’s a detonation. Pent-up demand…
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SEO for Equine Businesses: How to Rank When Your Customers Are Scattered Across Rural Areas
I spent 9 years working in equine e-commerce at SmartPak, and if there’s one thing I learned, it’s this: equine businesses face SEO challenges that are completely different from other industries. Your customers aren’t concentrated in cities. They’re scattered across rural areas, farms, and ranches spanning hundreds of miles. They might drive an hour to…
Cathleen Voss Consulting 