Tag: equine
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Spring is Coming: How Equine Businesses Can Capture Pent-Up Demand After the Worst Winter in Decades
Can we talk about what’s coming? Because after the winter the East Coast just had — two major blizzards, weeks of frozen ground, horses stuck in stalls longer than any of us wanted, and riders who haven’t had a consistent ride since November — spring isn’t just a season change. It’s a detonation. Pent-up demand…
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SEO for Equine Businesses: How to Rank When Your Customers Are Scattered Across Rural Areas
I spent 9 years working in equine e-commerce at SmartPak, and if there’s one thing I learned, it’s this: equine businesses face SEO challenges that are completely different from other industries. Your customers aren’t concentrated in cities. They’re scattered across rural areas, farms, and ranches spanning hundreds of miles. They might drive an hour to…
Cathleen Voss Consulting 