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SEO Consultant vs Agency: Which Is Right for Your Business?
You’ve decided you need SEO help. Smart move. But now you’re faced with another decision: should you hire an independent SEO consultant or work with an agency? It’s a question I hear all the time, and honestly, there’s no universal right answer. It depends on your business, your budget, your timeline, and what you actually…
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E-Commerce SEO Checklist: 15 Things Every Online Store Needs
If you’re running an online store, you already know how competitive e-commerce can be. You’re not just competing with other businesses in your niche—you’re competing with Amazon, big-box retailers, and every other store trying to rank for the same keywords. The good news? Most e-commerce sites have terrible SEO. And that means there’s a huge…
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How to Prepare Your Website for AI Search in 2025
If you’ve been in marketing for more than a minute, you’ve probably noticed something weird happening with search lately. Your team is asking ChatGPT for recommendations. Your customers are getting answers from Google’s AI Overviews instead of clicking through to websites. And Perplexity is serving up complete answers with citations, often bypassing traditional search results…
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Embracing the AI Revolution in SEO: Lessons from the Link-Building Era
Having started my SEO journey in 2005—a time when link-buying on Mommy Blogs was not just best practice, but transformative for client rankings—I’ve seen firsthand what a revolution looks like in this industry. Today, the rise of AI in SEO is the biggest disruption since the glory days of paid links and reciprocal schemes. Just…
Cathleen Voss Consulting
SEO & AI Search Optimization for E-Commerce and B2B
Cathleen Voss Consulting 