Cathleen Voss Consulting

I audit small business websites almost every week, and I see the same mistakes over and over. These aren’t small oversights—they’re revenue killers. We’re talking about businesses losing thousands of dollars in potential sales every month because they’re making easily fixable SEO mistakes. The frustrating part? Most of these business owners have no idea they’re…

If you’ve been paying attention to digital marketing lately, you’ve probably heard the term “GEO” or “Generative Engine Optimization” floating around. And if you’re like most small business owners, you’re thinking: “Great, another acronym I’m supposed to understand. What happened to just SEO?” I get it. The landscape is changing fast, and it feels like…

I spent 9 years working in equine e-commerce at SmartPak, and if there’s one thing I learned, it’s this: equine businesses face SEO challenges that are completely different from other industries. Your customers aren’t concentrated in cities. They’re scattered across rural areas, farms, and ranches spanning hundreds of miles. They might drive an hour to…

You’ve decided you need SEO help. Smart move. But now you’re faced with another decision: should you hire an independent SEO consultant or work with an agency? It’s a question I hear all the time, and honestly, there’s no universal right answer. It depends on your business, your budget, your timeline, and what you actually…

If you’re running an online store, you already know how competitive e-commerce can be. You’re not just competing with other businesses in your niche—you’re competing with Amazon, big-box retailers, and every other store trying to rank for the same keywords. The good news? Most e-commerce sites have terrible SEO. And that means there’s a huge…