Cathleen Voss: SEO Consultant with 20+ Years Experience

I’m an SEO consultant and digital marketing strategist with over 20 years of experience helping businesses grow through organic search, conversion optimization, and strategic product management.

My unique background combines 20 years of digital marketing expertise with 9 years as a product manager. This dual perspective allows me to bridge the gap between marketing goals and technical implementation—ensuring SEO strategies are both effective and executable.

I’ve worked across agency environments and in-house teams at leading brands including GNC, Embark Veterinary, SmartPak Equine, WordStream, and iProspect. This diverse experience means I understand the challenges different industries face and can deliver value quickly for new clients.

Industry Expertise:

My specialty is working with e-commerce, SaaS, and B2B companies, with deep expertise in:

• Equine industry – Horse supplements, equine health products, performance nutrition, horse apparel and gear, rider apparel and equipment
• Canine health & wellness – Dog supplements, DNA testing, health products, and pet supplies
• Dietary supplements & vitamins – Including subscription programs and regulatory compliance
• Holistic wellness services – Energy healing, coaching, and alternative health modalities
• SaaS platforms – B2B software and marketing technology

Thanks to 10+ years in the supplement industry, I’m comfortable navigating FDA and FTC regulatory guidelines and will collaborate with your compliance team to create marketing approaches that are both safe and effective.

Read more about my full background on LinkedIn.

Outside of work, I enjoy spending time with my family on the South Shore of Massachusetts. I especially love outdoor adventures with my dog, Finn, volunteering at my neighbor’s boarding barn and local animal shelter.

Business Credentials

Cathleen Voss Consulting is registered and insured.

• Registered DBA: View Certificate
  • My business is registered as “Cathleen Voss Consulting” in the town of Carver, MA.
• Liability Insurance: View Certificate
  • I maintain active general liability insurance through The Hartford.